article

Expert Advice for Styling Beautiful Home Photography

By Erica Ward, Houzz via Realty Times

bluehammer

Annette Joseph shares her tips for styling beautiful home photography and finding the soul of a room.

Atlanta-based photostylist/producer Annette Joseph possesses an intangible skill that keeps us hooked on our favorite shelter magazine publications: the ability to breathe life into interior spaces. My first encounter with Joseph was at a private mock photo styling session where I watched her artistry in action. It was at that moment I realized how much I took for granted the effort that goes into making an interior space magazine-ready.

I often look for her name in the styling credits as I read some of my favorite shelter magazines, such as Better Homes and Gardens, Atlanta Magazine, and Renovation Style Magazine, and appreciate the pages so much more now that I'm privy to what goes on behind the scenes. In this interview, Joseph educates us on her craft and shares tips and tricks for styling your own home photographs.

Erika Ward:

How do people and pets effect the overall mood conveyed in a styled photograph?

Annette Joseph:

Interior shots that include people (in this case, the homeowner) and pets truly speak to me; they are the key elements that essentially bring the photo to life.

Each shelter magazine has its preference regarding the use of lifestyle shots, and if you read a variety of them you will see which ones prefer people walking through a room and which ones do not. There are differing opinions on whether or not lifestyle shots add or distract from the room's focus.

I will say that once you introduce life into the shot it complicates the process and becomes more time consuming. Nevertheless, people and pets are my preference, and they add an element of fun.

bluehammer Photo by Annette Joseph – Browse home design ideas

EW:

How does styling a photo for a magazine differ from staging a home for sale?

AJ:

I have styled model homes but never staged homes for sale. So I can only speak to designing a model home versus photostyling. Working on designs for models is very much like producing a styling job, except that the room is photographed at the end of the process. Since I am a stylist I only think in terms of designing a home or room to the last detail. Regardless of it being photographed or not, my rooms are always photo-ready. I cannot do it any other way.

bluehammer Photo by Annette Joseph – Look for home design inspiration

EW:

What are some of the key elements that make a space feel welcoming in photographs?

AJ:

A sense of order is very important in a photograph; great composition, balance, and warmth are a key factors. But that is not all - it's not that simple. When I work with talented photographers to make a beautiful image, it is collaborative and artistic. A photo needs a soul, and finding that soul in the home is what I do. It is not a tangible thing.

bluehammer Photo by Annette Joseph – Look for home design pictures

EW:

Give an example where you styled a photo to disguise a flaw in the space.

AJ:

There are times when the flow of a space is not ideal, but most of the spaces we photograph are beautiful to start. When the flow is not ideal the camera angle is actually more important than the styling.

bluehammer Photo by Annette Joseph – Look for home design pictures

It is very difficult to style a shot to distract, after all you see everything in a photograph. I style shots to enhance the beauty of a space, not distract from something unappealing.

EW:

Why should an interior designer consider using a stylist when shooting photographs for a portfolio?

AJ:

When a potential client sees your portfolio, they should want to live in a space that you designed. This feeling should resonate through every photo in your portfolio no matter the room.

bluehammer Photo by Annette Joseph – More home design photos

A stylist can help your client to translate comfort, function, and great design without them having to physically visit the space.

Simply put, designers and stylist work hand in hand to tell a story and evoke feelings through interior photography.

Interested in styling your home? Start with a small vignette to gain confidence. Many of the items pictured above are pieces you may already own.

With a wall mirror, stylish lamp, books, vases, and flowers you can create a gorgeous feature in any room of your home.

bluehammer Photo by Annette Joseph – More home design photos

Annette Joseph's photostyling tips and tricks:

1. Photograph your rooms in slices. Looking at your room from a photograph gives you an objective view of the space.

2. When photographing multiple rooms, use a color thread throughout each room to make the photo story come together.

3. Less is more.

bluehammer Photo by Annette Joseph – More home design photos

4. If you like tchotchkes, corral them in a tray for a cleaner look.

5. When making a space look lived-in, pull the chair out just a little from the dining room table. When shooting a bed ruffle the sheets a bit.

6. Instead of purchasing flowers from a prepackaged bouquet, buy a mass of the same flower.

7. Continue to examine each photo for equal weight and balance.

Want to estimate your home improvement costs before talking with a contractor? Claim your home for free with bluehammer to estimate costs, secure your home inventory and learn more about your home.

* THIS REPORT IS AN OPINION THAT MAY BE INACCURATE AND IS PROVIDED SOLELY AS AN INFORMATIONAL TOOL NOT DESIGNED TO PROVIDE DEFINITIVE ANSWERS. ALL ELEMENTS ARE OFFERED "AS IS" AND BLUEBOOK EXPRESSLY DISCLAIM ANY AND ALL WARRANTIES, REPRESENTATIONS, AND GUARANTEES OF ANY NATURE, EXPRESS, IMPLIED OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY IMPLIED WARRANTIES OF MERCHANTABLITILY, NONINFRINGEMENT, TITLE, QUIET ENJOYMENT, ACCURACY, OR FITNESS FOR A PARTICULAR PURPOSE. IN NO EVENT SHALL BLUEBOOK (OR THEIR SUPPLIERS) BE LIABLE FOR ANY GENERAL, DIRECT, SPECIAL, INCIDENTAL, INDIRECT OR CONSEQUENTIAL DAMAGES OF ANY KIND, OR ANY DAMAGES WHATSOEVER (INCLUDING WITHOUT LIMITATION, THOSE RESULTING FROM USE OF THE PRODUCT, INCLUDING : (1) RELIANCE ON THE MATERIALS PRESENTED, (2) COSTS OF REPLACEMENT GOODS, (3) LOSS OF USE, DATA OR PROFITS, (4) DELAYS OR BUSINESS INTERRUPTIONS, (5) AND ANY THEORY OF LIABILITY, ARISING OUT OF OR IN CONNECTION WITH THE USE OR PERFORMANCE OF INFORMATION) WHETHER OR NOT BLUEBOOK HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Know what you should pay for your home improvement projects with bluehammer.Claim your home. It's free!

Popular


5 Home Upgrades For Your Vacation Rental Space

Vacation rentals are experiencing a surge of popularity as websites like VRBO and Airbnb make them more accessible. Guests can find a place that fits their budget, location and accommodation needs. Hosts can easily list their property.

The Essentials Checklist for Newly Married Homeowners

After a beautiful wedding celebration and exotic honeymoon, you and your loved one are ready to settle in and enjoy your newly married bliss, especially in a new home. Although putting together a house can seem like an everlasting project, you can make it your home right away with the following new-home essentials.

Things to Consider When Replacing Your Front Door

Your front door is one of the most functional, visible, and important elements in your home. If you're looking for a home improvement project that can boost curb appeal, improve security, and add style to your space, replacing your front door delivers an impressive return on investment.

9 Places to Shop Online For Furniture and Home Furnishings

These days, there isn't much we don't shop for online. But if you have been hesitant to buy your furniture and other home items with a few clicks instead of being able to walk into a store and see them in person, it might be time to rethink that strategy. With so many great sites that offer easy delivery (and returns) and tons of reviews that can give you confidence in your purchase, furnishing or updating your home online is easier than ever. We have curated a few of our favorite sites.

6 Ways To Create A More Serene Stress-Free Home

Your home is supposed to be your haven, the place where you can relax and wash away the stresses of the day. But, if your house is messy, cluttered, or designed in a way that opposes certain Feng Shui principles, it could actually be adding to your stress. Apply a few tips to make your home the serene spot it should be.

How To Cut Your Costs Building A Pool

Having a pool can be one of the most enjoyable parts of homeownership, but building it can be an expensive undertaking. "If you're planning to install a pool, be prepared to open your wallet," said US News. "PK Data reports that the average cost of a residential in-ground swimming pool was $39,084 last year."

New Designs In Cabinet Refacing

You may be one of the fortunate homeowners whose kitchen just needs an update instead of a full remodel. Cabinet refacing is an economical option that can give your kitchen a quick makeover in no time. Rather than gutting your cabinets and replacing them with new ones, cabinet refacing allows you to update the exterior of the cabinets you already have. It's also a fabulous way to add contemporary design elements to your space, both with cabinet doors, colors and hardware. Let's take a look at the latest designs in cabinet refacing.

The First-Time Homebuyer's Guide To Grown-Up Furniture

You just bought your first home. Congratulations: You're an adult! Now it's time to fill it up. But if you were planning to pack up those ratty old beanbag chairs and the bed that awakens you with a morning backache and move them to your new place, we have a few suggestions. It's time for a grown-up upgrade. Here's where to start.

New Kitchen Cabinetry: Make Your Investment A Smart One

At an average of $50,000, a kitchen remodel is a major undertaking. A good return on that investment means different things to different people. You may be considering resale value, your bank balance at the moment, the elements of your dream kitchen-or all of the above. Whatever the case, kitchen cabinets are a key component of every remodel.

How To Score A Deal On Home Appliances

Who doesn't dream of a kitchen full of shiny, new appliances. Raise your hand if you want a new refrigerator, dishwasher, oven, microwave - and, hey, let's throw in a washer and dryer, too - but don't want to pay top dollar for them. The expense is definitely a bummer when it comes to buying new, but you don't have to go broke to get what you want. Use a few tips and tricks to get a great deal.

See More Articles